Hairdressers, lawyers, major corporations, and CIA agents all do it. They study their clients with the same methodical intensity required of a college organic chemistry or fine arts class.
Teachers can learn a lot from these strategies. Hairdressers keep folders on file with their clients’ interests. One high-profile lawyer connects with her clients by listening to country music, taking public transportation, and watching hit television shows. Businesses give employees personality tests to determine their potential to thrive at a company.